Brief

Councilmember Adrin Nazarian moved to authorize a contract between the City and Paschal Roth Public Affairs Inc. for the Second Council District in fiscal year 2025-2026. The motion was introduced April 17, 2026, and adopted by Council on April 29 with a vote of 13-0-2. The contract is now closed and subject to the standard reconsideration period.

Full summary

This file authorizes a six-month communications consulting contract between the City and Paschal Roth Public Affairs Inc. to support the Second Council District's internal communications operation. Councilmember Adrin Nazarian introduced the motion, seconded by Heather Hutt, citing a need for expert and technical services not available through existing City staff. The contract runs from April 1 to September 30, 2026, at $10,000 per month, for a total not to exceed $60,000, paid out of the Council Office Budget. The scope of work is extensive and operational in focus. Paschal Roth Public Affairs — a firm with more than 15 years of experience working with nonprofits, labor unions, initiative campaigns, and government entities — is tasked with conducting a strategic communications audit, developing core messaging and talking points, running at least two media training sessions for the Councilmember and staff, building a 12-month strategic roadmap tied to Council priorities, and guiding staff on pitching stories, media monitoring, and coalition communications. A central deliverable is helping the office hire a new Communications Director: the contractor will advise on the search process, create onboarding materials, and produce a Communications Infrastructure Manual to give incoming staff a functional foundation. The contract also permits the firm to provide paid digital strategy and media placement advice as needed. The motion went directly to the full Council without committee referral. It was introduced April 17, 2026, scheduled by the City Clerk for April 29, and adopted that day by a vote of 13-0-2. Council action became final on May 5, 2026. The file is closed. The contract notes that work may have begun before formal Council approval, and any services already rendered consistent with the agreement's terms are retroactively ratified.

Activity (4)

• 2026-05-05 Council action final.
• 2026-04-29 Council adopted item, subject to reconsideration, pursuant to Council Rule 51.
• 2026-04-24 City Clerk scheduled item for Council on April 29, 2026.
• 2026-04-17 Motion referred to Council.

Documents (2)

• 2026-05-05 Council Action · council_action
• 2026-04-17 Motion · motion